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Alex Toma
1 Min Read

The basics of SEO remain remarkably simple. In a nutshell, SEO is creating content that matches keyword intent, housing the content inside optimal information architecture complemented with smart technical SEO, then understanding why people would want to link to or cite you and your brand, and encouraging them…

Isaac Noble
3 Min Read

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and sticky toffee pudding. With inbound marketing, your efforts are focused on who you’re talking to (your buyer personas), and this…