It’s no secret that social video has been growing at an exponential rate in recent times and with more than 70% of the global population expected to own a smartphone by the end of 2020, the significance of optimising your video content for mobile viewing…
Isaac Noble
6 Articles
Isaac writes content all day, every day. As a content marketing manager for a Fortune 500 company, he has content published on Forbes, Huff Post and Hackernoon to name a few.
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Isaac Noble
3 Min Read
When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and sticky toffee pudding. With inbound marketing, your efforts are focused on who you’re talking to (your buyer personas), and this…
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Isaac Noble
3 Min Read
Before identifying your buyer personas, let’s understand why they are so important in your digital marketing campaigns. The challenge of traditional marketing activities, such as print media, newsletters, activations and billboards (although important for certain marketing campaigns) is that your target market is very broad…
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Isaac Noble
2 Min Read
What do you think of when you hear the words Augmented Reality? Perhaps an avid gamer shooting “bad guys” or maybe the high profile examples like wild animals jumping out at shoppers in malls? Maybe you just sigh, fed up with all the hyperbole you’ve heard about…
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Isaac Noble
7 Min Read
Actionable Bonding Points Entrepreneurs and small business create competitive startups in today’s market when they create long-term brand bonding and relationships. Prior to the web and social media, marketers focused on the exchange of money and goods between brands and customers, the transaction. Relationship marketing…
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Isaac Noble
2 Min Read
Your website is the face of your company, your major online presence, and one of your biggest marketing tools. As such, it’s important that users have a positive experience with your site. A good experience will reflect well on you. A negative experience will have the opposite…
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